April 12, 2007
20×200
“I’ve been open for over four years now, and by artworld standards, the work at my gallery is really affordable. By real world standards, a lot of people who come through the jb want to buy art, but a $2000 (or a $1000, or even a $500) photo is beyond their means. I’ve been puzzling over how to create a way to make great art available at affordable prices and 20×200 is my solution.
The concept is simple: Prints in limited editions of 200, for $20 each. We’ll introduce two new editions a week: a photo one day and a fine art reproduction on another. These prints will be high quality work done by great artists. You’ll be able to sign up for a membership, buy gift certificates and have opportunities to buy larger pieces at affordable prices too…”
