February 8, 2008

misery is not miserly

On average, the group watching the sad video offered to pay nearly four times as much for a sporty-looking, insulated water bottle than the group watching the nature video, according to the study by researchers from Harvard, Carnegie Mellon, Stanford and Pittsburgh universities.

link

comments

  1. Cindy Scroggins on February 8th, 2008 at 1:27 pm

    What if nature makes you sad?

  2. Deron Bauman on February 8th, 2008 at 1:29 pm

    be prepared to pay out the ass. figuratively.

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