April 1, 2008


effective branding in 30 milliseconds

Exposing people to a brand’s logo for 30 milliseconds will make them behave in ways associated with that brand.

(via designobserver)

posted by Deron Bauman in advertising, psychology 

comments

One Response to “effective branding in 30 milliseconds”

  1. Trevor Moran » How Important Is Your Church Logo? on April 10th, 2008 at 12:06 am

    [...] So Apple’s brand makes you a creative psychopath. This follows Scott Magdalein’s recent post, Brands Are Bigger Than Logos. Your logo is the figurehead for your brand; when people see it, do they feel creative? Bold? Confused? Your brand is who you are; your logo is a way to reinforce your brand at a glance. (link viaclusterflock) [...]

Leave a Reply