effective branding in 30 milliseconds

April 1, 2008

Exposing people to a brand’s logo for 30 milliseconds will make them behave in ways associated with that brand.

posted by Deron Bauman in advertising, psychology | * | 1 comment

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Trevor Moran » How Important Is Your Church Logo? on April 10th, 2008 at 12:06 am

[...] So Apple’s brand makes you a creative psychopath. This follows Scott Magdalein’s recent post, Brands Are Bigger Than Logos. Your logo is the figurehead for your brand; when people see it, do they feel creative? Bold? Confused? Your brand is who you are; your logo is a way to reinforce your brand at a glance. (link viaclusterflock) [...]

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