May 5, 2008
Olinda
Olinda is a prototype digital radio that has your social network built in, showing you the stations your friends are listening to. It’s customisable with modular hardware, and aims to provoke discussion on the future and design of radios for the home.
Borrowing from the social aspects of the web (how people consume, share and react to media on the internet) as well as the interchangeability of data via APIs (the radio has a hardware API) and the understanding of a strong product ecosystem (iPod) Olinda is poised to open a multitude of discussions. As consumer electronics get smarts we can look forward to some of the interactions we expect from the web and highly specialized devices to move down to our simpler gadgets, like radios.
Olinda was created by Shultze & Webb for BBC Audio & Music Interactive R&D.
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