May 3, 2008
The $300,000 Watch That Doesn’t Tell Time
Swiss watchmaker Romain Jerome has created a $300,000 watch that doesn’t tell time and is made with steel salvaged from the Titanic and from the shipyard where it was built.
“When you ask people what is the ultimate luxury, 80 percent answer ‘time’. Then when you look at other studies, 67 percent don’t look at their watch to tell what time it is,” he told Reuters.
He added that anyone can buy a watch that tells time — only a truly discerning customer can buy one that doesn’t.
The watch sold out within 48 hours.
(via marginal revolution)
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3 Responses to “The $300,000 Watch That Doesn’t Tell Time”
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and then there is an even smaller percentage who don’t even bother to cuff their wrists with any kind of time piece
“The watch sold out within 48 hours.”
How did they know?
That’s a good’un, Andrew. (I just hope that the rivets holding the thing together are better than those they used on the Titanic.)