July 23, 2008
Critic Proofing
In an effort to make films “review proof” it is becoming increasingly common to forgo the press screening:
Recent movies released unseen by reviewers include The Oxford Murders, a crime story starring John Hurt, the spoof Epic Movie and The Invasion, a zombie remake starring Nicole Kidman. In these cases, critics’ organisations were advised that these films would not be screened at one of the traditional taster mornings and afternoons, known as “national press shows” when critics see new releases in central London cinemas between coffee and gossip. With even more secrecy, Solomons reports, the company handling Harold & Kumar Escape from Guantanamo Bay omitted even to tell the Film Distributors Association (FDA) that it was coming out at all. Critics first noticed it on London Underground posters.
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