Seems design–or some facsimile of “design”–has moved down-market. First Target realized they could charge a premium for the same Chinese-made commodity cruft, by packaging it in cardboard sleeves with sans serif type, bold color blocks and ample white space. Now every store brand looks downright appealing.
Oh, I was going somewhere with this. The new logo looks like the sort of packaging I’d find on a $5.98 clothes iron–at Walmart, natch. “Gee, that looks nice. Wait…it’s a no-name brand with good design. But it is only six bucks.” And into the cart it goes. I suppose this works with Walmart’s we-don’t-need-to-be-cool,-just-cheap ethos.
The one designed in 1962 has more in tune with the store’s branding than this new one that’s more in tune with a cheap motel chain.
Seems design–or some facsimile of “design”–has moved down-market. First Target realized they could charge a premium for the same Chinese-made commodity cruft, by packaging it in cardboard sleeves with sans serif type, bold color blocks and ample white space. Now every store brand looks downright appealing.
Oh, I was going somewhere with this. The new logo looks like the sort of packaging I’d find on a $5.98 clothes iron–at Walmart, natch. “Gee, that looks nice. Wait…it’s a no-name brand with good design. But it is only six bucks.” And into the cart it goes. I suppose this works with Walmart’s we-don’t-need-to-be-cool,-just-cheap ethos.
just put two hands pulling apart that logo and you’ve got yourself an old fashioned goatse.
anyone gifted enough in photoshop to make that happen?
And here I thought I was just uniquely scatalogically-minded when I thought the same thing. Sigh.
isn’t that vonnegut’s famous drawing of an asshole?
you know? everyone’s got one and they’re all full of shit?
Yep, anon, that was my first thought, which was followed quickly by “OMGgoatse!!1!”
That definition of an asshole applies equally to Walmart, I think.