Comments on: The new Walmart logo

By: Mike D.

Mike D. — Thu, 03 Jul 2008 15:25:55 +0000

Yep, anon, that was my first thought, which was followed quickly by “OMGgoatse!!1!”

That definition of an asshole applies equally to Walmart, I think.

By: anon

anon — Thu, 03 Jul 2008 14:10:17 +0000

isn’t that vonnegut’s famous drawing of an asshole?

you know? everyone’s got one and they’re all full of shit?

By: Mike D.

Mike D. — Wed, 02 Jul 2008 17:03:03 +0000

And here I thought I was just uniquely scatalogically-minded when I thought the same thing. Sigh.

By: Deron Bauman

Deron Bauman — Wed, 02 Jul 2008 16:30:31 +0000

anyone gifted enough in photoshop to make that happen?

By: jandek

jandek — Wed, 02 Jul 2008 16:27:08 +0000

just put two hands pulling apart that logo and you’ve got yourself an old fashioned goatse.

By: Mike D.

Mike D. — Wed, 02 Jul 2008 16:18:24 +0000

Seems design–or some facsimile of “design”–has moved down-market. First Target realized they could charge a premium for the same Chinese-made commodity cruft, by packaging it in cardboard sleeves with sans serif type, bold color blocks and ample white space. Now every store brand looks downright appealing.

Oh, I was going somewhere with this. The new logo looks like the sort of packaging I’d find on a $5.98 clothes iron–at Walmart, natch. “Gee, that looks nice. Wait…it’s a no-name brand with good design. But it is only six bucks.” And into the cart it goes. I suppose this works with Walmart’s we-don’t-need-to-be-cool,-just-cheap ethos.

By: TJ McFisty

TJ McFisty — Wed, 02 Jul 2008 15:17:00 +0000

The one designed in 1962 has more in tune with the store’s branding than this new one that’s more in tune with a cheap motel chain.