August 11, 2008
better red
Referees awarded more points to contestants in a Judo competition who wore red.
The study, published in the August issue of Psychological Science, was conducted by the researchers presenting 42 taekwondo referees with videos of blue- and red-clad competitors sparring.
The two sets of clips were identical except that the colors were reversed in the second set so the red athlete appeared to be wearing blue and vice versa.
After each video the referees were asked to score the performance of each competitor, red or blue.
The psychologists said competitors wearing red were awarded an average of 13 percent more points and the points seemed to increase after the blue athlete was digitally transformed into a red athlete and decrease when the red competitor turned blue.
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