August 7, 2008


The new “is the new”

The phrase blank is the new blank as in “chocolate is the new vanilla” or “ugly is the new pretty” has gotten a little tired lately. What is the new is the new?

Ideas: Candelabras oust chandeliers, Beanless burritos usurp the mantle of burritos with beans.

What are your suggestions?

posted by Christopher Walken in grammar, language, marketing 

comments

8 Responses to “The new “is the new””

  1. Sheila Ryan on August 7th, 2008 at 8:36 am

    _____ crushes _____ under its boot-heel.

  2. Raynor on August 7th, 2008 at 8:42 am

    i suggest “= neo” as in: erect = neo-flaccid.

    i predict that this will catch on big with the text messaging, twittering crowd.

  3. GRC on August 7th, 2008 at 9:17 am

    Stock market related…. Flat is the new up.

  4. Mike Dresser on August 7th, 2008 at 9:24 am

    ______ is Obama to ______ .

    “Dude, no. My iPhone is Obama to your Sidekick.”

  5. Cindy Scroggins on August 7th, 2008 at 9:28 am

    Mike wins.

  6. andrea on August 7th, 2008 at 9:35 am

    Mike FTW. (FTW BTW is almost as tired as is the new.)

  7. Dave Vogt on August 7th, 2008 at 9:55 pm

    In the same vein as “black is the new black” I would tend to say that “is the new” is the new “is the new.”

  8. Mike Dresser on August 19th, 2008 at 9:04 am

    This sorta brings my thoughts full circle.

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