September 24, 2008

endorphin branding

A marketer proposes a new approach to campaigning.

Endorphin branding is the use of scent as a means of imprinting a highly emotional, positive experience in tandem with a targeted signature scent, which can be reintroduced at a later time to trigger and recreate the desired response. This strategy should be implemented at political events, which are positively charged environments ripe for this type of scent branding.

This presidential election has already seen historic, innovative campaign efforts, particularly Senator Obama’s use of the Internet to raise funds and communicate his messages. A multi-faceted, scented campaign could provide the edge one of these candidates needs to help gain victory in November.

What does the current administration smell like?

posted by Deron Bauman in advertising, branding, marketing, politics | * | 6 comments 

comments

  1. Cindy Scroggins on September 24th, 2008 at 12:21 pm

    A Baptist church that has just been exited by a bunch of white people.

  2. Deron Bauman on September 24th, 2008 at 12:23 pm

    perfect.

  3. Rick Neece on September 24th, 2008 at 1:57 pm

    You know how the air smells when it’s hissing from a hole in a tire? Like that and gunpowder.

  4. Michael Grant Smith on September 24th, 2008 at 5:27 pm

    Team spirit.

  5. Cindy Scroggins on September 24th, 2008 at 5:28 pm

    We have a winner!

  6. Michael Grant Smith on September 24th, 2008 at 5:37 pm

    We’re all winners.

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