November 24, 2008
Hard Candy Christmas
With budgets tightening and corporate sponsors vanishing, communities from coast to coast have moved to trim the trimmings. They’re hiring fewer elves and renting smaller floats for their Christmas parades. They’re stringing fewer lights.
Santa bookings have dropped so steeply that the Amalgamated Order of Real Bearded Santas, which represents 700 jolly souls in red velvet, held a series of meetings to discuss their economic survival. Among the tips: If clients can’t afford an extended Santa visit at $125 an hour, offer them a quickie drop-in.
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Kevin Johnson, Sacramento’s Mayor-Elect, just bailed-out the city’s Santa Parade.