November 12, 2008
the efficacy of spam
If you find yourself wondering, as you delete your spam folder, who the fuck falls for this stuff….
“The best way to measure spam is to be a spammer,” claims the study. And they certainly picked the right network to hijack, with the Storm network having over one million machines under its control at one point.
Using ‘proxy bots’ the team of researchers managed to control 75,869 hijacked machines to conduct their own fake spam campaigns.
The researchers used two of the most popular ploys currently used by spammers – firstly offering a fake pharmacy site and, secondly, offering a herbal Viagra-style remedy to boost libido.
“After 26 days, and almost 350 million email messages, only 28 sales resulted,” says the research paper.
Yet even with this apparently abysmal response rate of less than 0.00001 per cent, the researchers still estimate that the controllers of a network the size of Storm are still bringing in about $7,000 (£4,430) a day or $3.5m (£2.21m) over a year.
(via andrew sullivan)
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