February 28, 2009

exploring logo design with Mathematica

logos_img03
Chris Carlson uses Mathematica to analyze logo design, in this case the Mercedes star.

I was surprised that such a variety of designs would arise from a straightforward parameterization of this simple logo. But that’s often the case. This tiny corner of the design universe contains an infinity within itself. It’s like exploring a drop of pond water with a microscope. The universe within is dazzling.

(via kottke)

posted by in branding, design, math, software, technology | * | 1 comment 

comments

  1. vin. on February 28th, 2009 at 11:56 am

    Oh man… looking at that Mathematica code brought back some old school memories of first semester calculus from my freshman year at Missouri (during my ill-fated attempt to be a Mechanical Engineer.) We used a very early version of Mathematica back then.

    Cool stuff, though.

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