June 24, 2009
hey baby
(a)
The McLean team already had studied men and women looking at photos of adults’ faces on a computer screen. They rated facial beauty, and could do various keystrokes to watch the photos longer. A keystroke count showed men put three times more effort into watching beautiful women as women put into watching handsome men.
(b)
This time 13 men and 14 women were shown 80 photos of babies, 30 of whom had abnormal facial features such as a cleft palate, Down syndrome or crossed eyes. Participants rated each baby’s attractiveness on a scale of zero to 100, and used keystrokes to make the photo stay on the screen longer or disappear faster.
Women pressed the keys 2.5 times more than men to make photos of babies with the facial abnormalities disappear, researchers reported in PLoS One, a journal of the Public Library of Science. That’s even though they rated those babies no less attractive than the men had.
(c)
Both genders spent equal time and effort looking at photos of the normal babies.
comments
Leave a Reply