July 24, 2009
how to keep your wallet
Psychologist Richard Wiseman planted 240 wallets on the streets of Edinburgh last year. Each wallet contained either a picture of a smiling baby, a puppy, a family, or an elderly couple.
When faced with the photograph of the baby people were far more likely to send the wallet back, the study found. In fact, only one in ten were hard-hearted enough not to do so. With no picture to tug at the emotions, just one in seven were sent back.
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