(via Andrew Sullivan)
Pepsi should have stopped after 1962 or 1973.
I think 1991 is the most pleasing.
Each one has gotten progressively worse. Gotta hand it to Coke on branding.
I recall that “New” Coke totally sucked, irrespective of their logo consistency, a branding fiasco. Thankfully, they took it all back. But not all the way back. “When launched Coca-Cola’s two key ingredients were cocaine (benzoylmethyl ecgonine) and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola (the ‘K’ in Kola was replaced with a ‘C’ for marketing purposes)” [from Wikipedia].
Back when I drank “pop” (that’s what Iowans called “soda” back in the way-back-long-ago), Pepsi was my preference. As an Iowan, I naturally wanted to support the high-fructose-corn-syrup market as a source of State pride.
Now…Diet Coke rocks. Especially when it’s battered-and-deep-fat-fried at the Iowa State Fair.
Everything after 1973 was marketing bullshit and stupid decisions. Looks like some dumbass with Photoshop convinced other dumbasses at Pepsi to waste tons of money on shitty reskinned logos.
It’s official, the latest branding incarnation is an utter fiasco.
Pepsi must be doing pretty well considering they threw away hundreds of millions of dollars on this project. They should have just used the prop Pepsi stuff from the Back to the Future Part 2 movie.
The Tropicana rebrand that they did at the same time cost them a $35 Million dip in sales . . . forcing them to change the packaging back.
Can you imagine their version control repo????
This is very intersesting but Pepsi has created its own destiny. Since they chose a brand positioning to be modern and innovative they will always be evolving. Make a bet they will change their logo in another 10 years and they probably should because their current logo will be out of date.
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