October 27, 2009
The promise of the Kindle is that you can buy and read books any where at all — that is, nowhere in particular. The Amazon store has no location. You read the books on your screen, and they are technically stored on your device, but effectively, the books are likewise nowhere.
Barnes & Noble, on the other hand, is still committed to the idea that books have that they are most properly browsed and bought and read in specific locations. They say: yes, you can use your Nook anywhere — but the very best place to use it is in one of our stores. What’s more: as long as you’re in the store, you can read as much of as many books as you want. Just like if you were flipping the pages. That’s huge!
Why is this huge? Well, for the same reason geo-locating phones and augment reality are. Technology highest goal has been to destroyed our sense of distance, the vastness of space. Now, however, technology has an opportunity to redeem itself by augmenting the depth of space, by causing us to be more, as Tim says, “location aware.”
Anything that helps us recall our physicality is a good thing, a very good thing.