November 11, 2009
the Father of the $5 Footlong
The story behind the five, five dollar, five dollar foot-long.
In September 2007, Steve Sager, a Subway development agent who oversaw about 225 franchises across South Florida, heard about the success of Frankel’s $5 deal. He decided to try it in a troubled Fort Lauderdale outlet on Commercial Boulevard, a gritty thoroughfare dotted with strip malls. On the first day of the promotion, the store nearly ran out of bread and meat. Sales doubled.
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sonuvabitch. I am going to have that song stuck in my head for the rest of the day.
eat fresh.