January 25, 2010
For Phil
YouTube has confirmed its first live major sporting deal, announcing today that it will host live Indian Premier League cricket matches in the UK, and casting into doubt the value of British TV broadcast rights.
The YouTube deal involves every country outside the US – a significantly larger scope than reports had suggested. It was thought that YouTube would only stream live matches to countries that did not have TV deals with the IPL.
The two-year deal gives the Google-owned YouTube the exclusive rights to stream IPL matches online, with the two companies splitting revenue from sponsorship and advertising.
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Well, there you have it. Thank you, Andrew – I would imagine that everyone else is about as excited as I am! I’m glad that I bought this 28″ monitor now. I have had trouble justifying it if the truth be known
Thank god for Google.