February 9, 2010
The McItaly
Italy’s agricultural minister has endorsed — and faces criticism for endorsing — a McItaly burger made with Italian beef, Asiago cheese and artichoke spread.
On the McItaly’s promotional material is a seal saying “Under the patronage of” the Ministry of Agriculture and Forestry — a highly coveted government endorsement that is more often seen on museum exhibits and cultural initiatives than fast-food containers.
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