March 1, 2010
Harvard Book Store gets Espresso Book Machine
What forward-thinking authors and publishers are after is a means of leveraging the “long tail” principle, which holds that declining distribution and inventory costs have made it possible to profit by selling tiny quantities of many different products rather than—as was formerly the rule—immense quantities of only a few products. By bridging the still-pronounced divide between electronic and “tangible” publishing, advances like the Espresso Book Machine could represent the realization of this model in the familiar space of the bookstore. “Even with conservative assumptions about demand, we will profit from this service,” Heather Gain, marketing manager of the Harvard Book Store, told Bookselling This Week.
See Poets & Writers article here. Heads up, Andrew–although you have probably already seen this article.
comments
Leave a Reply
I actually missed this one. Thanks, Daryl.