June 10, 2010
Greatest ad ever?
And yet the joy is entirely in the small details. Rooney’s ginger nest of a beard. Or his tuxedoed ping-pong interlude in a wood-paneled rec room. English fans will instantly recognize that the billboard hanging above Rooney’s squalid trailer, cruelly taunting him (it’s a photo of French star Franck Ribery, with the Tricolour flag painted on his naked chest and arms) is a clever parody of an actual, well-known Rooney billboard in which the Brit posed with the St. George cross splashed across his pecs. Even non-soccer fans, who may not catch all the references, will deduce that loving care was poured into each frame of these 180 seconds.
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