July 23, 2010

The End of History Ale

BrewDog, a brewery in the UK that specializes in high-volume ales, claims they’ve created the world’s strongest beer. As if this wasn’t enough of a feat, the $750-a-bottle brew is literally packaged in dead animals:

Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare.

[...]

The firm’s co-founder James Watt said: ”In true BrewDog fashion, we’ve torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.

”This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time.

posted by in adventure, advertising, alcohol, animals | * | 13 comments 

comments

  1. Kelsey Parker on July 23rd, 2010 at 8:08 am

    Cindy!

  2. Cindy Scroggins on July 23rd, 2010 at 8:32 am

    Oh!!

    Okay, I know y’all have made arrangements for Bill Murray to come see me for my birthday next week, but if that falls through for some reason, it would be okay with me for y’all to get me a six pack of beer in dead animals. Or a case.

    Thank you, y’all’re sweet.

  3. Cindy Scroggins on July 23rd, 2010 at 8:37 am

    Seven dead stoats, four squirrels, and one hare.

  4. Cindy Scroggins on July 23rd, 2010 at 8:41 am

    Wait a minute. You don’t think they killed these sweet animals in order to use them as vessels, do you? I mean, surely they died natural deaths and they are honoring them in this way?

    Oh, dear. I am beginning to worry.

  5. Kelsey Parker on July 23rd, 2010 at 8:43 am

    How much beer do you think you can store in the cavity of a taxidermied hare?

  6. Kelsey Parker on July 23rd, 2010 at 8:47 am

    I think if anyone should receive these beers, it’s you. These vessels need to be appreciated for much more than what’s inside. This is the kind of logic I used when India, Andrew, and Amanda came to visit and I found a rabbit fur-lined reversible vest in a hipster, vintage boutique. Ask Deron.

  7. Josh Weichhand on July 23rd, 2010 at 8:49 am

    Cindy, according to the piece, all of these animals died natural, car-related deaths.

  8. Daryl Scroggins on July 23rd, 2010 at 9:00 am

    I heard there’s a more expensive six-pack available–just one–that has the mouth of the bottle coming out the animal’s ass.

  9. Kelsey Parker on July 23rd, 2010 at 9:08 am

    Natural, car-related deaths.

  10. Josh Weichhand on July 23rd, 2010 at 9:19 am

    As natural as those can be.

  11. Cindy Scroggins on July 23rd, 2010 at 10:04 am

    Okay, you can get them for me, then. Thanks in advance.

  12. Daryl Scroggins on July 23rd, 2010 at 10:05 am

    Okay–I’ll just wave off Bill, tell him we have the gift covered….

  13. Cindy Scroggins on July 23rd, 2010 at 10:12 am

    oh.

    okay, then.

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