August 16, 2010
Monday Music News: Arcade Fire (Quietly) Reinvents the Album
Arcade Fire have apparently re-engineered the concept of the album for the digital age. The digital version of their new release “The Suburbs” comes bundled with .m4a files that present a stream of visuals and synchronized lyrics (finally!), along with a deep nest of embedded contextual links that work like an easter-egg hunt, encouraging the user to keep clicking.
Here’s a video created by Topspin’s Ian Rogers, showing what the synchronized artwork looks like in action:
And here’s a brief explanation of the concept and the execution of the synchronized artwork by its creator, Vincent Morisset.
Personally I’m impressed not only by the degree of thought and creative direction that went into engineering this new immersive album experience, but by the (by today’s standards, mystifying) inverse degree of self-promotion they’ve applied to this approach.
Guess I’ll be buying it now!
Via Hypebot: Arcade Fire Rethinks Album Format, Tells No One
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I wonder what the file size is on those…
[...] I found on Clusterflock that Arcade Fire have apparently re-engineered the concept of the album for the digital age. The [...]
[...] the Arcade Fire employ synchronized artwork and lyrics, as well a variety of clickable easter eggs, to make the digital version of their album a rich, interactive experience. Hooray, finally taking advantage of format! (Thanks, [...]