September 22, 2010
failed college marketing
Drake officials asked for edgy and out-of-the-box when they hired Cedar Rapids, Iowa-based Stamats Communications, which specializes in higher education marketing, to help craft a new marketing campaign to high school students.
The D+ was intended to introduce a more conventional campaign touting “The Drake Advantage.” As Drake officials saw it, their recruits are smart enough to recognize Drake’s reputation is better than a D+ grade.
Elsewhere in the article:
But not everyone was charmed. Complaints under an online article last month in the campus paper said “wonk” called to mind a goose being hit over the head with a shovel or a sexual act.
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I know a school where this would fit very well.
“Edgy and out-of-the-box”
Help me Jesus.