September 20, 2010

Let’s Kill Interruptive Ads

Here’s what I believe: It doesn’t matter how much money interruptive ads make for publications on the Web. They sap the readers’ tolerance and good will, and any unnecessary amount of that is too high a price to pay. (Videos? Okay, we’re used to that on TV. But serious text-based pubs like Salon and Freeman should chill.)

Here’s what I believe: the biggest challenge the web (and media in general) will have to face over the next ten years is the gradual realization that advertisements aren’t anywhere close to being as useful or effective as we thought they were.

posted by in advertising, opinion, psychology, the world come of age | * | 13 comments 

comments

  1. Joel Bernstein on September 20th, 2010 at 3:16 pm

    Sadly, I noticed the typo in the headline one second after hitting “Publish”.

  2. Michael Smith on September 20th, 2010 at 3:18 pm

    I could fix it. But…Cindy?

  3. Cindy Scroggins on September 20th, 2010 at 3:29 pm

    I don’t even know what you are talking about, Michael.

    Goddammit.

  4. Michael Smith on September 20th, 2010 at 3:33 pm

    I fixed it.

  5. Joel Bernstein on September 20th, 2010 at 3:34 pm

    Thank you, Michael

  6. Michael Smith on September 20th, 2010 at 3:34 pm

    We’re all lucky Cindy didn’t see it.

    Trust me.

  7. Cindy Scroggins on September 20th, 2010 at 3:38 pm

    Oh, my god. It involved an apostrophe, didn’t it? If the apostrophe was simply missing, I would have been okay. But if an apostrophe was misplaced–well, it’s good I didn’t see it.

  8. Joel Bernstein on September 20th, 2010 at 3:40 pm

    The apostrophe in “Let’s” was omitted accidentally, and I was unable to fix it because Christopher Walken doesn’t have privileges to edit his posts.

  9. Cindy Scroggins on September 20th, 2010 at 3:46 pm

    Well, okay, it was just a typo. Thank you, Joel. That’s not a big deal. I’m not going over the drum-set on this one, despite Michael’s efforts to get me all riled up. He has the devil in his eye, you know. Or a worm.

  10. Cindy Scroggins on September 20th, 2010 at 3:47 pm

    And I’m all for killing interruptive ads.

  11. Michael Smith on September 20th, 2010 at 3:49 pm

    With lasers.

  12. Michael Smith on September 20th, 2010 at 3:51 pm

    Joel, it’s really difficult to get Cindy riled up if you’re going to tell her what really happened.

  13. Cindy Scroggins on September 20th, 2010 at 4:02 pm

    He’ll learn.

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