July 9, 2011

Why not now?

My Dallas friend Steve tipped me to a photo of a Dubuque ghost sign, a faded advertisement for Uneeda Biscuits that I’m certain I’ve seen (though I may be confusing it with another, a sign promoting Bull Durham tobacco).

And I remembered my favorite ghost sign ever. It was in Chicago. Maybe it still is, but it’s no longer visible, perhaps obscured by recent construction. I saw it every morning as I rode the El to work downtown at the Harold Washington Library. The hand painted sign read:

Why not now?

That is all.

Why not now?

Once I stumbled upon a possible clue to the slogan’s significance, but I can no longer recall what nor where. It may have been connected with a long-gone bar or tavern.

But I’m not sure whether I really want to solve the mystery.


  1. Deron Bauman on July 9th, 2011 at 2:01 pm

    Why not now feels assaultive.

  2. Cindy Scroggins on July 9th, 2011 at 2:09 pm

    Not to me. It feels right. Why wait?

  3. Sheila Ryan on July 9th, 2011 at 2:10 pm

    Yes, now you mention, I can hear an aggressive edge.

    I always heard it in an almost flirtatious mode. Tantalizing. Why not? Why not . . . now?

  4. Sheila Ryan on July 9th, 2011 at 2:12 pm

    Like when I said to someone, “You’re always proposing these scenarios and I never know whether or not to take you seriously.”

    Answer: “That’s because you’ve never said yes.”

  5. Deron Bauman on July 9th, 2011 at 2:16 pm

    I can’t explain it in my current state, but I will!

  6. Sam Roberts on July 11th, 2011 at 7:09 am

    William stage features a very similar sign in his book.