September 1, 2011

Daniel Rosenthal explains the enduring popularity of U2

Imagine you’re a middle-aged, upper-middle class male.You live in a large metropolitan area. You have a good job. Your wife does Pilates. Your oldest just started Kindergarten. Yes, you’re an adult but you’re still cool! Your jeans cost $125. Sometimes you wear sneakers with a blazer!

You like the idea of being a guy who’s into live music but the last few concerts you’ve been to were a) too loud b) too crowded c) too foreign (you’re lucky if you recognize one song). You’ll snap a few photos with your smartphone and tell your bros about it to get some street cred but let’s face it – you didn’t enjoy yourself. There are millions of you. And you’re willing to drop cash to have a concert make you feel cool again.

posted by in marketing, music, unbearable pain | * | 4 comments 

comments

  1. Ash machine on September 2nd, 2011 at 12:53 am

    I’ve worked for U2. They are now touring with 162 semis. Cunts!

  2. Michael Grant Smith on September 2nd, 2011 at 8:12 am

    You can’t buy your youth but you can rent it — $200 for 90 minutes.

    The band is compensated handsomely to get theirs.

  3. Carole Corlew on September 2nd, 2011 at 8:52 am

    Oldie bands pension fund.

  4. Casey Cichowicz on September 3rd, 2011 at 9:20 am

    “Even the political statements go down smooth: “Democracy!” “Fight AIDS!” How could you possibly disagree?”

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