November 21, 2011

headline of the day

EU bans claim that water can prevent dehydration

posted by in marketing, news, politics | * | 4 comments 

comments

  1. Joel Bernstein on November 21st, 2011 at 12:27 pm

    “If ever there were an episode which demonstrates the folly of the great European project then this is it.”

    Well, that and the entire European economy.

  2. Andrew Simone on November 21st, 2011 at 12:30 pm

    they have an economy over there?

  3. Dan on November 21st, 2011 at 12:51 pm

    It’s best just to read the last few paragraphs of articles like these:

    “Prof Brian Ratcliffe, spokesman for the Nutrition Society, said dehydration was usually caused by a clinical condition and that one could remain adequately hydrated without drinking water.
    “He said: “The EU is saying that this does not reduce the risk of dehydration and that is correct.
    ““This claim is trying to imply that there is something special about bottled water which is not a reasonable claim.””

  4. Dave Vogt on November 21st, 2011 at 2:28 pm

    I never drink water. I don’t trust it.