Researchers gave a group of men and women quotes from the British lad mags FHM, Loaded, Nuts and Zoo, as well as excerpts from interviews with actual convicted rapists originally published in the book The Rapist Files. The participants couldn’t reliably identify which statements came from magazines and which from rapists — what’s more, they rated the magazine quotes as slightly more derogatory than the statements made by men serving time for raping women. The researchers also showed both sets of quotes to a separate group of men — the men were more likely to identify with the rapists’ statements than the lad mag excerpts. The only slightly bright spot in the study: when researchers randomly (and sometimes incorrectly) labelled the quotes as coming from either rapists or magazines, the men were more likely to identify with the ones allegedly drawn from mags. At least they didn’t want to agree with rapists.