There is a fantastic teaser video over at The Hairpin with this description:
Writers/producers Victoria Floethe and Kate Rose recently flipped the switch on the Desire Project, “a website about what women want and how they get it.” The site (currently in beta) features dozens of videos of women talking about desire — sexy desire, unsexy desire, one desire, two desire, red desire, blue desire. It’s hot and hypnotic (and goofy and honest), which you can get a taste of in the charming teaser above.
It’s well worth the click through. I’d embed it here but (sigh) the video doesn’t give me the permission.